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SEO Keyword Research to boost up E-commerce

SEO Keyword research is one of the most important activities to run business on e-commerce platform. Because without keywords, one can not perform SEO related activities such as optimization of product and category pages, building site architecture and URLs. Moreover keywords play the vital role in getting you find out by your customer to boost up your sale.
How to start the research
While searching for suitable keywords, keep in mind that they should be focused on your product.
Here is how you can do it:
  1. Amazon Suggestions
Amazon being the biggest e-commerce site is the absolute goldmine of product-focused keywords. Just enter a keyword describing your product and Amazon will suggest you very targeted or long tail keywords. Long tail keywords convert better and are less competitive as well.
In Amazon you will get great keywords to use for category and sub category pages. Category and subcategory pages may not convert the way product pages do, yet they generate sales. So it is equally important to put some time into finding awesome keywords for category pages.
  1. Wikipedia
 With Wikipedia, you can power up your SEO Keyword research. It allows semantic keyword research to enable you to create authoritative content, reach the hidden opportunities and get high ROI for the efforts you put in working on the different and unique terms for the topic where your competitors are using common one. Using Wikipedia you can dominate the niche with non-existent or low competition.
  1. SEMRush
 In case you have some budget with you, then SEMrush can be a super help for you to choose the best keywords for your product, category and subcategory pages of your website.
  1. Google Keyword Planner
Google Keyword Planner can also be used to get an idea about the keyword. But it is suggested to search more to finally choose the same.
How do I know which keywords to choose?
Here is the checklist to identify the best keywords for e-commerce SEO drive.
  • Search Volume:  It is important to note the fluctuation in search volume over the year, as the keywords selected for your e-commerce site will have direct impact on it. You can quickly see how search volume changes throughout the year, in a chart with month-to-month search volume info.
  • Keyword-Product Fit: The ultimate important factor in choosing keywords is that it must fit to your product.
  • Commercial Intent: Devote some time to see if people are using keyword for purchasing or just to search. Competition will show you how to proceed. It is better to go for medium and high competition keywords.
  • Competition: SEMRush’s “Keyword Difficulty” is a metric that gives you an idea of how competitive a given keyword is to rank for. The higher the number you get in the result, the more competitive the keyword is to rank.
However, if you optimize your page on a specific keyword, it will help you to appear above those having unoptimized pages.

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