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There is no excuse for anybody as far as the competition is concerned, in e-commerce platform. Especially for the new and the small e-retailers it really becomes difficult to make their position and compete with the e-commerce leaders like Amazon, e-Bay, Walmart etc. The threats that the new comers have to face are: Authority:  Amazon sells almost everything and their site has the authority to give it the edge on any product that they care to sell. Reach:  Amazon’s reach in the market is incredible. Think of anything and Amazon has already sold it. Price:  Due to their awesome buying power, many products are cheap on Amazon or eBay. Low entry barriers results in huge competition and low prices. To be successful in e-commerce you have to either maximize your strength or beat the competition. You already know how to improve yourself. Now, let’s see how to beat the competition. Understanding Strengths and Weaknesses of your competitors SWOT analysis  is a...

KDP is one of the publishing tools on Amazon that helps the authors to use to publish their books online. KDP helps an online book available on Amazon to Kindle readers. There are many features available in KDP like free file conversion, sales tracking, and many more tools that you may use to format such as textbooks and children’s books. You can update your book, work on script, book detail and the cover of the page as well. The self-publishing interface in KDP is very simple and easy to use. Now, let us see the payment methods to the writers of the books from KDP. If you do not have a bank account, you will get mail for the checks. The checks from different countries will be with their respective currencies. You will need to carry the checks to a bank to cash them. Bank charges a fee to convert the foreign currency checks in local currency. While doing so you may pay more than what you get if it is from a small market. On the other hand if you have a bank account you do not hav...

Social media is becoming the fastest marketing tool for the growth of the businesses. Each and every individual wants to be social and are online to get in touch all the time. Using social media as a marketing tool, all types of organizations be it a small or big are getting benefited with increase in sales. It is becoming a big deal for Amazon as well to be social as there is no other strong network than the social media. The features like connectivity and sharing make it unbeatable. Here are how  Amazon sales boost  up through social media: Connecting the best channels Simply having the presence in social media can not work to reach your customers. To reach out to your targeted customer, you have to identify the best social media channels. You can use Facebook, Instagram etc. to interact with your customers as they are likely to be active there most of the time. The next step is to provide the information of your social media presence on your newsletters, emails...

SEO Keyword research is one of the most important activities to run business on e-commerce platform. Because without keywords, one can not perform SEO related activities such as optimization of product and category pages, building site architecture and URLs. Moreover keywords play the vital role in getting you find out by your customer to boost up your sale. How to start the research While searching for suitable keywords, keep in mind that they should be focused on your product. Here is how you can do it: Amazon Suggestions Amazon being the biggest e-commerce site is the absolute goldmine of product-focused keywords. Just enter a keyword describing your product and Amazon will suggest you very targeted or long tail keywords. Long tail keywords convert better and are less competitive as well. In Amazon you will get great keywords to use for category and sub category pages. Category and subcategory pages may not convert the way product pages do, yet they generate sales. ...

So Amazon suspended your account did it??? Restarting it ‘s a probably going slower than you would like but we have a few ideas to get your account back up and running in no time. Here’s what you need to know….let us if you have received that notice from Amazon saying that your privileges have been revoked, now it ‘bad! bad! bad day’song probably strikes, unfortunately. Amazon will see some serious problem to how to write a letter to Amazon for the case of suspension Appeal. Not to worry, we have a few tips to write a  suspension appeal letter  explain out in a step by step approach.  1 steps are you have to check your email to why your account has been suspended:- if any sign is mentioned in the suspension email it would be wise to check your records for the sales history and customer feedback for those products then check your old notifications and warning and try to find a pattern. Is there a transgression that Amazon keeps bringing up or is this a one-time...

Here Search engine traffic means to the visitors that are visited at a website by clicking search results leading to that particular website. Using a Web program, here all website’s traffic can be show the percentage of search engine traffic for individual Web pages or site sections. Search engine traffic is used to describe traffic that a site has not paid for, in contrast to paid search engine traffic, which results from people clicking through on a sponsored search result or through advertisement Amazon gives you an option to increase your traffic in a right ways:-here you can follow the suggestion that to increase your traffic through Amazon. The key to success to high sales and huge profits on Amazon is two-fold: driving traffic to your listing and performing routine  Amazon listing optimization  to encourage conversions. What follows is a quick primer on how you can fully prepare your Amazon product listing Poor Performance regarding products on Amazon aris...

Are you thinking of formula for explaining how will resolve your problem. Here we will find the actions you list which depend on your unique seller problem. Having said that, there are a few general tips to keep in brain when to explaining your action points in your appeal. While writing of appeal we make sure for these suggestion which are below:- Be individual : – On the behalf of Amazon, it is important goals of Plans of Action, so be as brief as possible when explaining your solution points. Then impress Amazon by writing specific action points with clear steps will set you up for success if your account is restore Keep in detail :-here if you want your action points to be detailed, but that doesn’t mean has to be an essay for it. Amazon receives suspension appeals, so they will be thankful if you can explain your points with politely. As in guideline, try to keep each point to less than a paragraph, and most of two line Don’t get personal or private:- here you made a ...

Amazon being the world’s largest online store, provides lot of facilities to its customers to make it more convenient, safe and hassle free market place, where customers can shop from anywhere with all ease. That is why it has become customer’s delight for shopping. The Return Policy is one of such services provided by Amazon. As per this policy in general, within 30 days, from the date of delivery, you can return the bought items. If the item is defective, damaged, or the incorrect product then it will be returned for free for a full refund provided the items must be sold and/or fulfilled by Amazon directly. If not then the customer has to pay for return shipment. Also there is different criteria for different group of product, which are clearly mentioned in the Amazon Return policy. However, the return policy is made for the benefits of customer, it is observed that many customer use this policy very frequently to hamper the image of the company. Maintaining the brand Amaz...

Time plays a vital role in any business. You may not only loss your valuable customer, but also ruin your reputation in the market – reputation – very important key factor to attract traffic for your store. Compromising with time thus may incur huge fall in your business. And shipment is another vital factor for online stores. Shipping on time is a must for all the sellers having online stores. That is the reason why Amazon is so strict on late shipment. If you are selling on Amazon, you have to be very serious and careful regarding the shipment. It is advisable to use shipping software to meet the deadlines of shipment. Being an Amazon seller, you should never ship late, otherwise your seller account may be suspended. How to recover your account and come back on track With Amazon, the seller always gets chances to enhance themselves and be back on track, yet you should take it very seriously. The Amazon employees check all orders before they leave making sure all the tra...

Selling counterfeit or fake products is a serious offense. If you are not a manufacturer and buying products from vendors, then be very careful while selecting them. The seller should never compromise on the vendor selection process and must verify vendor, products and the related documents very carefully. Once you are confident about your products, no one can file any case against you. As per the sources, a case was filed against a seller for selling fake versions of the TRX Suspension Trainer workout bands and Forearm Forklift. Not only this, brands like Gucci, Adidas, Apple, Louis Vuitton, Lacoste, Chanel and many more have filed case against sellers directly and against the level like Amazon also. This time in some recent cases, for the first time, Amazon, itself, has gone after counterfeit-sellers in court, using its own platform. Amazon demands that to fight with counterfeit sellers, it has spent tens of millions of dollars and will continue to take severe actions ag...

g Order Defect Rate (ODR) is a very serious issue for the sellers in Amazon. Sellers with defective items loss their reputation in the market very easily. And for every business reputation is the prime source of generating traffic. Being the largest online trading platform in the world, Amazon has to take care of customers’ concern to keep itself reliable and comfortable and continue to serve as an easy shopping paradise for its customer. ODR is the percentage of A-to-z claims including negative feedback and service charge back, divided by the total number of orders in fixed time frame. As per the Amazon’s policy, ODR should be below 1%. If your ODR is above 1% for a consecutive period of time, then you will lose the Buy Box automatically for all of your products, except FBA products. Amazon can suspend or terminate the seller account straight away and in order to pay the refund it may hold the payments also irrespective of the size and popularity of the seller. There i...

The Order Defect Rate (ODR)  is a percentage of A-to-z claims including negative feedback, service charge back, divided by the total number of orders in stipulated time. Amazon is very strict on seller ODR. As per the Amazon’s policy, ODR should be below 1%. If your ODR is above 1% for a consecutive period of time, then you will be in risk. You lose the Buy Box automatically for all of your products, except FBA products. Because FBA products are shipped by Amazon itself so they are eligible for the Buy Box. Because of your faulty orders, Amazon’s reputation and Buy Box both will be in risk. That is the main concern for Amazon. If the ODR is higher than 1%  then the worst that can happen is that Amazon can suspend or terminate the seller account straight away and in order to pay the refund it may hold the payments also, no matter how big or successful the seller is. ODR Suspension Appeal The ODR suspended sellers get 17 days to appeal for reinstatement with a goo...

A product listing optimization is the need of every company which segments on digital marketing platform. No doubt, a company like Amazon has touted as one of the most efficient player of product listing optimization. Amazon product listing optimization has bought a lot in the business, making this one of the most important and inevitable factors of business development. Importance to the business Enhancement in the sales Amazon product listing optimization techniques has brought immense sales and revenue to the business. The numbers of sales has changed rapidly and glibly. As a result Amazon was ranked highest grossing e-commerce business by many organizations in their reports. A study from BloomReach claims 55% consumer started their shopping in Amazon in year 2016. Competitor to other giants in the league The  product listing optimization  has not just brought great sales to Amazon but has turned out a great threat to other big players in the game...